What is a Chargeback?

What are Chargebacks? How can I prevent them? Why is it a big deal?

What are Chargebacks?

Chargebacks, also called payment disputes, occur when a cardholder contacts their bank (card issuer) about a transaction and tries to get them to issue a reversal of funds. This is different than a refund. A refund is directly from merchant to cardholder, whereas a chargeback involves the bank and an investigation of the transaction.

Chargebacks can be filed for a few reasons: fraudulent transaction, the consumer never
received the purchased item, the consumer was over billed, or a merchant error occurred.
Initially, chargebacks were created for people to get their money refunded back to them in case of fraudulent charges. A new trend of “friendly fraud” is rapidly growing. “Friendly fraud” is a type of fraud that happens when the consumer knows of or received benefits from the transaction, yet it has been reported as an unauthorized payment. An example of friendly fraud could be if Kyle made a purchase, the package was delivered, and received by Kyle. Then, Kyle claims that he never received the package and requests a refund. 85% of all chargebacks are composed of friendly fraud.

Why are chargebacks a big deal?

Chargebacks served as consumer protection against fraudulent merchant charges, dishonesty, and poor-quality products. However, now the tables have turned. Merchants are being hit with chargeback fees and losing approximately 1.5% of total revenue.

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How the chargeback process works

Let’s walk through the chargeback process.

1. First, the customer makes a purchase online, in-app, or in person.

2. Second, the customer contacts their card company or card issuing bank, asking to
investigate the unauthorized charges.

3. Third, the customer’s issuing bank, contacts the merchant’s bank asking for proof that
this claim is false. Things that can be used to refute these claims are receipts, proof of
delivery, inspection, or invoices.

4. Fourth, after reviewing the case, the issuing bank decides whether the purchase was
valid or not.

5. Fifth, the consumer and merchant are informed of the decision. The consumer can
further the dispute which gives the card company direct control and final say. 

This process of disputing a transaction can become long and costly. Even if the chargeback
results as being a valid purchase, the merchant is still responsible for the chargeback fee
without a refund. Exceeding the annual chargeback limit could place the merchant on a high-risk merchant list, rack up high fees, and even result in merchant account closure.

EMV liability shift

Back in October of 2015, the Liability Shift took effect to encourage merchants, consumers, and issuing banks to upgrade to EMV chip card technology for extended security. Merchants are incentivized by the new regulation to update their credit card processing hardware to EMV compliant technology to reduce fraud risk. If the merchant is set up to accept credit cards using EMV enabled technology, “dipping” cards into the terminal, and the consumer does not have a chip card, the liability is shifted away from the merchant to the issuing bank. If the consumer has a card chip, but the merchant does not have EMV compliant technology, the liability is shifted to the merchant. The EMV Liability shift incentivized all parties to become EMV compliant to reduce fraud.

What you can do against chargebacks

Merchants are encouraged to stay up to date with EMV chip card technology to reduce risk of fraud. When accepting card present transactions, always “dip” the card chip into the credit card terminal or POS system. Merchants are responsible for staying proactive in combating chargebacks in a timely manner. It’s a good idea to keep all proof of purchase and delivery. iQ Merchant offers digital receipts, conveniently located in one centralized location allowing merchants to quickly access any transaction proof.

Speak with an iQ Merchant consultant to ensure your credit card payment solutions are EMV compliant and reduce chargeback losses.

Why did they file a chargeback?

Every chargeback has a reason code associated with it. Below you can find out what the reason of the chargeback in question is by the card brand.

Visa Chargeback Codes

Chargeback Code

Chargeback Reason

10.1

EMV Liability Shift Counterfeit Fraud

10.2

EMV Liability Shift Non-Counterfeit Fraud

10.3

Other Fraud — Card Present Environment

10.4

Other Fraud — Card Absent Environment

10.5

Visa Fraud Monitoring Program

11.1

Card Recovery Bulletin

11.2

Declined Authorization

11.3

No Authorization

12.1

Late Presentment

12.2

Incorrect Transaction Code

12.3

Incorrect Currency

12.4

Incorrect Account Number

12.5

Incorrect Amount

12.6

Duplicate Processing/Paid by Other Means

12.7

Invalid Data

13.1

Merchandise/Services Not Received

13.2

Cancelled Recurring

13.3

Not as Described or Defective Merchandise/Services

13.4

Counterfeit Merchandise

13.5

Misrepresentation

13.6

Credit Not Processed

13.7

Cancelled Merchandise/Services

13.8

Original Credit Transaction Not Accepted

13.9

Non-Receipt of Cash or Load Transaction Value

Mastercard Chargeback Codes

Chargeback Code

Chargeback Reason

4801

Requested Transaction Data Not Received

4802

Requested / Required Information Illegible or Missing

4807

Warning Bulletin File

4808

Requested / Required Authorization Not Obtained

4812

Account Number Not on File

4831

Transaction Amount Differs

4834

Duplicate Processing

4835

Card Not Valid or Expired

4837

No Cardholder Authorization

4840

Fraudulent Processing of Transaction

4841

Cancelled Recurring Transaction

4842

Late Presentment

4846

Correct Transaction Currency Code Not Provided

4847

Requested / Required Authorization Not Obtained and Fraudulent Transaction

4849

Questionable Merchant Activity

4850

Credit Posted as Purchase

4853

Cardholder Dispute – Defective / Not as Described

4854

Cardholder Dispute – Not Elsewhere Classified (U.S. Region Only)

4855

Non-receipt of Merchandise

4857

Card-Activated Telephone Transaction

4859

Services Not Rendered

4860

Credit Not Processed

4862

Counterfeit Transaction Magnetic Stripe POS Fraud

4863

Cardholder Does Not Recognize — Potential Fraud

4870

Chip Liability Shift

4871

Chip / PIN Liability Shift

Discover Chargeback Codes

Code

Description

UA01

Fraud – Card Present Transaction

UA02

Fraud – Card Not Present Transaction

UA05

Fraud – Chip Counterfeit Transaction

UA06

Fraud – Chip and PIN Transaction

AT

Authorization Noncompliance

IN

Invalid Card Number

LP

Late Presentation

5

Good Faith Investigation

AA

Does Not Recognize

AP

Recurring Payments

AW

Altered Amount

CD

Credit/Debit Posted Incorrectly

DP

Duplicate Processing

NF

Non-Receipt of Cash from ATM

PM

Paid by Other Means

RG

Non-Receipt of Goods, Services, or Cash

RM

Cardholder Disputes Quality of Goods or Services

RN2

Credit Not Processed

DC

Dispute Compliance

American Express Chargeback codes

Chargeback Code

Authorization Errors

A01

Charge Amount Exceeds Authorization Amount

A02

No Valid Authorization

A08

Authorization Approval Expired

Chargeback Code

Type: Fraud

F10*

Missing Imprint

F14*

Missing Signature

F22

Expired or Not Yet Valid Card

F24*

No Card Member Authorization

F29

Card Not Present

Chargeback Code

Type: Card Member Dispute

C02

Credit (or Partial Credit) Not Processed

C04

Goods/Services Returned or Refused

C05

Goods/Services Cancelled

C08

Goods/Services Not Received

C14

Paid by Other Means

C18

“No Show” or Card Deposit Cancelled

C28

Cancelled Recurring Billing

C31

Goods/Services Not as Described

C32

Goods/Services Damaged or Defective

M10

Vehicle Rental – Capital Damages

M49

Vehicle Rental – Theft or Loss of Use

Chargeback Code

Type: Processing Error

P01

Unassigned Card Number

P03

Credit Processed as Charge

P04

Charge Processed as Credit

P05

Incorrect Charge Amount

P07

Late Submission

P08

Duplicate Charge

P22

Nonmatching Card Number

P23

Currency Discrepancy

Chargeback Code

Type: Inquiry Related Chargeback

R03*

Insufficient Reply

R13*

No Reply

M01*

Chargeback Authorization

Code

Type: Chargeback Programs

FR2

Fraud Full Recourse Program

FR4

Immediate Chargeback Program

FR6

Partial Immediate Chargeback Program

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